Why Should You Invest In Art?

Whether you are starting your collection, an expert collector or designing a new space, I get this question all the time: “Why should I invest in artwork?”

There is no simple answer to this question. Art collecting is a $10 billion-a-year industry and can look great in a portfolio. Plus it’s much prettier to look at than a stack of bonds. Several factors come into play when investing in artwork and you can read more about the specifics of what to invest in on Investopedia. Here are a few of the top reasons to invest in artwork now.



I’m sure you’ve seen and read the stories about someone finding a Van Gogh or Monet hiding in their great-aunt’s attic. Yes, it happens. When a piece of art, that was thought to be lost, is found it’s exciting because of the rarity. Fine art photography can have the same appeal. When an artist only releases 1 or 10 of a certain image, that increases it’s value exponentially.

Ed Cooley’s Fine Art Photography is unique in the fact that most photographers release hundreds, if not thousands, of each image; but Ed Cooley only releases 100 of each image. The rate of appreciation (and value) can therefore increase much faster.



Art can be an incredibly emotional purchase, you see an image from childhood or a place you dream to visit. It’s an instant connection and you are drawn to a piece. Financial advisors might discourage this, but I have found this to be one of the smartest ways to invest.

Think about it: you are now emotionally attached to a project- you therefore are invested in the artist, their works and your own investment. We as humans will always fight harder for something we are passionately behind. You will pass this artwork onto your friends and family, you will encourage them to purchase (therefore increasing the value of your own investment) and you will follow the artist more closely than for an artist of a piece you didn’t have a strong attachment.

Little Hawksbill Crag HD WP


Yeah, this is a big one. The very same principals of investing in real estate or stock apply here. Can you afford your investment? Are you comfortable with waiting years to see a return? You need to respect where you are financially TODAY. You wouldn’t buy a $200,000 home if your budget is $100,000 in the hope you MIGHT see a return within 5 years. Well you might, but there’s another name for that…


The Artist

This may seem redundant, but stick with me. Many collectors select their investments based solely upon the artist. When a living artist releases a new work many collectors will purchase without ever seeing the art. They do this because of the artist’s name and the value attached.

This can be highly lucrative and highly risky. There are artists who have withstood the test of time and constantly release works that are loved and highly collectible. There are also artists who have released many well-loved pieces, but tend to fizzle out in popularity. I have loyal collectors that purchase just to own Ed Cooley’s works and I support it whole-heartedly, but I also know they are purchasing art they love and are thrilled to be looking at for many years to come.


So I guess my question to you would be, “Why should you invest in art?”

The Best of 2016… So Far

Welcome to 2016 and welcome to Spring! 2015 was a wonderful year for us and 2016 has started off even better. I am honored to share with you the most loved masterpieces of 2016, so far.


The latest major release of “Visions of Ireland” features Ed Cooley’s award-winning masterpiece “Enchanted”. Becoming one of Ed’s fastest appreciating artworks, “Enchanted” features the Dark Hedges of Northern Ireland captured in breathtaking light.

One of the most famous sights in Northern Ireland, this seemingly mysterious location was actually purposeful. The Stuart family planted it in the 18th century to dress up the road to their manor. These wonderful Beech trees have since grown entangled into a fantastic mess.

This sight has been featured in the HBO series “Game of Thrones” and many other mediums. With equal parts mystery and trepidation, I set out to put my signature style on this sight.


Featured during the release of “Industry Abandoned”, “Hypnotic” has been a show stopper since it’s release. Photographed in the famous Silo City of Buffalo, New York, this project was a completely new experience for Ed Cooley. Known world wide for his award-winning landscapes, “Industry Abandoned” was instantly something special. These haunting images of what was once the backbone of industry showcase the beauty of life that has moved into the absent space. The colors that have stood the test of time, the remnants of an obviously busy industry, and the memories left behind.

“Hypnotic” is a literal mess of advertisements and graffiti layered over time into a hypnotizing stare. What her eyes must have been able to see as the industry waned and she came to life.


“Tree of Fire”

Can you believe these colors exist in nature? A breathtaking ode to autumn, this tree lives in the Portland Japanese Garden of Portland, Oregon. Captured by many photographers, but Ed’s style stands alone.

The gardens were established in 1963 and opened to the public in 1967. Japanese Gardens typically take hundreds of years to evolve and mature, but thanks to western ingenuity the Portland Japanese Garden is the perfect fusion of east meeting west.

This Japanese Maple may be short in stature, but the color gives it a mighty presence. A favorite among our collectors, this piece highlights our love of the Earth.


“Wild Spirit”

And last, but certainly not least, I bring you one of Ed Cooley’s most awarded pieces. “Wild Spirit” brings the Camargue Horses of Provence, France into your home.

Many photographers have tried, but not many with success, to photograph these wild horses. Protected by the government to conserve the breed, this herd lives in the Rhone river delta and are watched by the “Gardians of the Camargue”. Legend says the Romans would arrive by ship to cull the young to train as war horses.

What is your favorite?

Thank you for giving us the opportunity to share our passion with you everyday. These masterpieces are all available for purchase and so the only question that needs to be asked, what is your favorite?

International Photographic Competition Results Are In… Gold Again!

We at Ed Cooley Fine Art Gallery are so excited and proud to announce that Ed has been awarded the “Gold Photographer Award” by the Professional Photography Association For the second year in a row.  The award is recognition for outstanding achievement in the International Photographic Competition and we want to congratulate Ed on his hard work! Please enjoy the following photographs and follow the links to see more on our website. Thank you Ed for all you do and THANK YOU readers, collectors, clients and fellow nature lovers for supporting our passion to bring beauty to so many lives!

image“Morning Glory” Mt. Rainier National Park

“When photographing I wake up day after day dreaming about mornings like this. I could hardly believe my eyes as Mt Rainier was gloriously bathed in one of the most beautiful sunrise displays I have witnessed.”

Eilean Donan Castle“Dreams of Scotland”

“Eilean Donan Castle is one of the most recognised castles in Scotland, and probably appears on more shortbread tins and calendars than any other. It is, without doubt, a Scottish icon and certainly one of the most popular visitor attractions in the Highlands.”


“Spring Eternal”

“Nestled up to the edge, I snapped this photo. I felt honored to have found this place of pure relaxation. I sat there for awhile observing this natural spa. Refreshed and hiking out I felt younger than I have in years.”

image1“Dolce Vita”

This vibrant image of Venice captures everything loved by locals and visitors alike. The beauty of the location and intensity of the colors elicit an immediate emotional response of dreams and desire to be a part of the image.                                                                       *Photo is set for release in November, 2015

Once again, Congratulations Ed and Thank You! Be sure to stay tuned as we announce more of the pieces awarded and click on the links for more information about the winning photographs.



Tip of the Day: Head for Nasty Weather

Summertime - Tuscany

In last weeks “Tip of the Day” I showed you an incredible mountain scene in the Rockies photographed with an iPhone 6! The great color and drama in that photograph was a three day thunderstorm moving in from the Southwest.

Notice the outdoor photographs that really impress you; they’ll have one thing in common — dramatic skies!  Clear blue, hazy, summer days are great for a sun tan but the light is so flat and boring your photographs won’t inspire.  Spend that time touring with your family or scouting locations for the next storm front to move your way.

Without a doubt, my favorite conditions are when stormy weather is moving into or exiting an area.  That special light just before the storm cuts loose makes everything so colorful and surreal that people won’t believe the scene “actually” looked like that.  Outdoor photographers spend more time waiting for the light than you can imagine. Sunrise and sunset make wonderful photographs but take a hot and muggy summer day with huge boomers building up and you can really get the magic happening.

Now when a photographer talks about “Light”, it’s not just light he is referring to.  It’s the whole combination of lighting, weather and conditions that is make up the magic sauce we use to create compelling photographs.

Don’t pay attention to those who tell you not to photograph in the middle of the day.  With the right conditions and technique some of your favorite photographs are just waiting on you – right in the middle of a hot summer afternoon!  Also learn to read the weather forecasts for your area paying special attention to fronts as they move through.  In many cases the day before they hit will be your best time to snag a keeper with beautiful color and skies.

The Beauty of Black & White: “The Tree”

“The Tree” taken in Tuscany, winner of the Best Photo Piece of the 2014 Arkansas PPA  that captures a truly amazing scene in nature visible by Google Earth. The colorful image depicts a lone tree on a hillside with clouds moving overhead, but what happens when we alter to black and white?


B&W photography is all about emotion, texture and shapes. Without color, the viewer focuses on entirely different elements such as the commanding position of the tree on the hill, the texture of the wheat and the dramatic movement of the clouds. Also, by removing color, any context or bias associated with the color is gone. You as the viewer are forced to look deeper into the photograph and see the emotion.

The beauty of emotion is the intensely personal relationship formed between the viewer and the piece; some will see an intensely haunting image reminiscent of pain and sorrow while others will be brought to a private place of peace and serenity.

It’s up to you as the artist to introduce the viewer to the range of emotion that only black and white photography can deliver. So the question is: What do you see?

Waterfall of the Gods

Godafoss, Northern Iceland


At the end of the first century, the leader of Iceland made Christianity the official religion of the state.  It is rumored that after making that proclamation he threw his statues of the Norse gods into this waterfall which is now called Godafoss.  (The suffix foss designates a waterfall in Icelandic.)